About 60% of people in Asia Pacific accounted for 40% of global e-commerce sales in the first quarter of this year, he said. This really leaves us with Southeast Asia as the next frontier." Google Southeast Asia recently conducted research with Singapore-based Temasek Holdings on business-to-consumer e-commerce in Asean. "All the dominant [Chinese e-commerce] players constantly innovate; it will not be the same composition five years down the road. When it comes to e-commerce, consumers are not loyal "at all", as they are constantly in search of cheaper price tags, promotions or enhanced digital experiences, Mr Woo noted.

Source: Bangkok Post May 15, 2017 06:40 UTC